Branding for a ethnic staff organization

For two years, I served as the Communications Chair for UC Berkeley’s Asian Pacific American Systemwide Alliance (APASA). APASA’s mission and goals are to: Promote the general welfare of Asian Pacific Islander (API) staff,… Continue reading

Redesign: University Health Services, Tang Center website

This year, UHS redesigned its website from Dreamweaver to Drupal, using Open Berkeley (campus web turnkey platform). I led the 6 month undertaking, which prioritized aesthetics, simplifying content, and increasing the visibility of our programs. The new design allows… Continue reading

Designing UHS’s 2014-15 Impact Statement

Company: UC Berkeley University Health Services Project: 2014-15 Impact Statement Time: October 2015 (final). Began work on this project in August 2015. Details: Created a high-level communications snapshot showcasing our annual impact to the campus, designed to… Continue reading

Rebranding: UC Berkeley’s faculty/staff health programs

UC Berkeley’s faculty/staff health programs have rebranded! Same services, new name. This project was sparked by a UCOP’s push for a systemwide faculty/staff health program rebranding. UCOP proposed the UC campuses adopt the… Continue reading

Keeping the creative light on: Five ideas a day

I mentioned in my last blog post that I’ve been stuck in a creative rut lately. Aside from the ‘Fri-yay morning light’ newsletter, I’ve remedied the dry spell by writing down five ideas… Continue reading

Rediscovering my creativity with ‘Fri-yay morning light:’ A newsletter for women empowerment

Over the past 6 months, I have felt my creativity slipping away from me. Life began feeling routine. Prescribed. Black and white. And then I found this article: 9 Refreshing Things You Need To… Continue reading

REST Zones at UC Berkeley: The marketing/branding journey

A little about REST Zones Relaxation Enhancing Study and Tranquility (REST) Zones seek to create healthy, comfortable spaces in which students (undergraduate and graduate) can sit, read, talk quietly with others, and take… Continue reading

Vision board, 2015-16

A glimpse of my 2015-16. Inspired by Levo League’s article “3 Steps to Creating a Personal Mission Statement” and Fast Company’s Leadership Newsletter, I put together a vision board. It’s somewhat divided into three… Continue reading

My first social media campaign at UC Berkeley’s University Health Services, Tang Center

Many of you know that in November 2014, I took on a 2-part job: half-time at the Real Estate Division and half-time at University Health Services, Tang Center as the Web and Graphics Manager.… Continue reading

Challenge: Design new name plates

As you know, I recently started two positions at UC Berkeley: 50% at the University Health Center and 50% at the Real Estate Division. Already, I have a ton of “oh-shit” moments. (Excuse… Continue reading